Unlock Your Potential with Strengths Store

Empowering individuals, coaches, and organizations to leverage and showcase their unique ClifftonStrengths™ themes.

Our Mission

At Strengths Store, we believe your talents should be seen. With over 32 million people having taken the CliftonStrengths™ assessment, strengths-based development is more relevant than ever.

We use thoughtful design and technology to turn your Top Themes into custom merch that sparks conversation, builds connection, and brings your strengths to life. Whether you’re a coach running a workshop or an individual proud of your Top Five, we make it easy to showcase what makes you unique.

Our Vision

We imagine a world where people thrive by using their natural talents every day—and have the tools to support them.

Strengths Store exists to make personalized, strengths-based products easy and accessible, whether you’re empowering a team or celebrating your own Top Themes. With simple upload features for coaches and organizations, and custom options for individuals, creating meaningful, on-demand strengths merch is just a click away. Our vision is a future where strengths aren’t just known—they’re seen, shared, and celebrated.